Selected Works Aidopolis  ·  Case study
Healthcare Booking · 2021 - 2022

Aidopolis

Booking the right doctor in a few clear taps.

ResearchBrandingWireframingUX/UI DesignPrototypingiOSAndroidWeb
RoleProduct Designer
PlatformiOS, Android & Web
Year2021 - 2022
ToolsFigJam, Miro, Figma
Aidopolis cover
Overview

Aidopolis is a platform that lets users easily book appointments with doctors and clinics while accessing online consultation services. It improves patient–doctor communication, provides transparent information, and simplifies access to healthcare.

The challenge

Users face time loss, difficulty finding the right doctor, and complex appointment processes when accessing healthcare — which keeps them from fast, reliable medical care.

When the decision is your health, every unclear step costs trust.
Goals
1

Reduce appointment booking time by 40%

2

Provide reliable information on doctor profiles

3

Shorten payment & confirmation to under 3 clicks

4

Ensure smooth online video consultations

Target audience
Primary

Individuals aged 18–45 with busy lifestyles seeking quick healthcare access.

Secondary

Chronic patients needing regular check-ups, and people booking for family members.

User research

Method Surveys, 12 in-depth interviews, competitor testing · ages 18–55

70%
rely on reviews & ratings
40%
drop-off on long flows
12
in-depth interviews
  • 70% rely on reviews and ratings when choosing a doctor
  • Long booking flows cause 40% drop-offs
  • Strong need for flexible payment options
  • Post-pandemic, demand for online consultations is higher
Competitive analysis
ZocdocAmwellAidopolis
Doctor reviews & ratingsStrong review systemLimited or no public reviewsIntegrated ratings & feedback
Video consultationNot a core featureHIPAA-compliant video visitsBuilt-in video consultation
Calendar & remindersEmail & phone remindersBasic scheduling onlySeamless calendar integration
Payment optionsLimited (insurance/card)Limited (insurance/card)Flexible (clinic + card)
User experienceFunctional but crowdedProfessional but traditionalModern, simple, intuitive
Pain points

Long, complicated appointment booking flow

Lack of trust in the doctor information shown

Limited payment options

Connectivity issues in online consultations

User persona
Nancy May
Nancy May
Age34JobMarketing ManagerLocationLondon, UK

Nancy is a busy professional who spends most of her day in meetings and managing projects. She often postpones minor health issues until they become serious. After the pandemic she discovered online healthcare and now prefers digital solutions that save time.

Personality
  • Values time management
  • Tech-savvy, mobile-first
  • Relies on data and reviews
  • Prefers practical, simple solutions
Goals
  • Reach the right doctor as quickly as possible
  • Balance health appointments with a work schedule
  • Access trustworthy information and manage history in one place
Pain points
  • Long and complicated booking flows
  • Lack of detailed doctor information
  • Limited payment flexibility
  • Technical issues during online consultations
Motivations
  • Save time
  • Transparency and trust
  • Access healthcare anytime, anywhere
Process
01

Discover

Stakeholder interviews, user research, and an audit of the current experience to understand the real problem.

02

Define

Synthesizing findings into clear problems, user goals, flows, and the information architecture.

03

Design

Wireframes to high-fidelity UI, built on a component system and refined through iteration.

04

Deliver

Prototyping, usability testing, and a documented hand-off engineering can build from confidently.

Key screens
Aidopolis – Home
Screen 1

Home

Services are organised as cards. Location-based areas like Doctors Nearby and Clinics Nearby give quick access and reduce indecision.

Aidopolis – Doctor's Detail
Screen 2

Doctor's Detail

A large doctor image, detailed info, and an About section build confidence. A fixed, prominent CTA at the bottom speeds up the booking action.

Aidopolis – Appointment Date & Time
Screen 3

Appointment Date & Time

A calendar view shows the doctor's availability and makes picking a slot easy.

All screens

10 screens from the final design — tap any to enlarge.

Reflection

Leading with doctor credibility and a short, clear booking path did more for trust than any visual polish — confidence is built one step at a time.

Next project

Turkeyana Redesign