Selected Works Aidopolis  ·  Case study
Healthcare Booking · 2021 - 2022

Aidopolis

Booking the right doctor in a few clear taps.

ResearchBrandingWireframingUX/UI DesignPrototypingiOSAndroidWeb
Aidopolis cover
Product overview

Aidopolis is a platform that lets users easily book appointments with doctors and clinics while accessing online consultation services. It improves patient–doctor communication, provides transparent information, and simplifies access to healthcare.

Tools
DesignFigmaUI design, components & prototyping
ResearchFigJamFlows, empathy maps & journey mapping
ResearchMiroResearch synthesis & affinity mapping
ResearchGoogle FormsSurveys & quantitative data
Problem statement

Users face time loss, difficulty finding the right doctor, and complex appointment processes when accessing healthcare — which keeps them from fast, reliable medical care.

When the decision is your health, every unclear step costs trust.
Goals
1

Reduce appointment booking time by 40%

2

Provide reliable information on doctor profiles

3

Shorten payment & confirmation to under 3 clicks

4

Ensure smooth online video consultations

Design process
01

Discover

A 120-person survey, twelve in-depth interviews and healthcare reference walkthroughs.

02

Define

Synthesizing findings into clear problems, user goals, flows, and the information architecture.

03

Design

Wireframes to high-fidelity UI, built on a component system and refined through iteration.

04

Deliver

Prototype flows and interface specifications, with validation priorities identified for the next stage.

Target audience
Primary

Individuals aged 18–45 with busy lifestyles seeking quick healthcare access.

Secondary

Chronic patients needing regular check-ups, and people booking for family members.

User research

Method Online survey · 120 respondents, 12 in-depth interviews, competitor walkthroughs · ages 18–55

70%
rely on reviews & ratings
40%
drop-off on long flows
12
in-depth interviews
  • 70% rely on reviews and ratings when choosing a doctor
  • 40% reported abandoning a booking because the flow was too long
  • Strong need for flexible payment options
  • Video consultations were explored for follow-ups and minor issues
Competitive analysis
Task / dimensionZocdoc (US)Amwell (US)Aidopolis
Find careProvider search and patient reviewsTelehealth care accessDoctor profiles, ratings and specialty discovery
Video consultationVideo-visit booking and joiningVideo care servicesProposed integrated video visit
Appointment continuityAppointment details and remindersScheduling within telehealth servicesCalendar, reminders and visit history
Payment contextProvider and insurance dependentService and coverage dependentProposed clinic and card payment choices
Design focusProvider discovery and bookingRemote care deliveryBooking, consultation and follow-up journey

Reference comparison updated September 2026. Rows describe task coverage and design focus, not a usability ranking. Availability may vary by plan, region and product version; the final column describes this case study’s design. US services are international pattern references for the London-based persona, not evidence of UK availability or compliance. Deployment requires local provider, payment and privacy requirements.

Design features
Feature 01

Find your kind of care

Specialties are explained in plain words — what they cover, how many doctors, starting price — so people who don't know the right specialty still find the right door.

Feature 02

Credibility on the profile

Rating, years of experience, patient count, qualifications and verified patient quotes sit above the fold, with a fixed Book CTA.

Feature 03

Three-step booking

Time → Details → Confirm, with the consultation type (video, chat, in clinic), calendar and slots on one screen.

Feature 04

Care in one place

Medications, records, notifications and the video visit itself live in the same app, so the appointment doesn't end at confirmation.

Survey findings
Choose a doctor based on reviews & ratings70% · 84/120
Abandoned a booking because the flow was too long40% · 48/120
Want to see prices before booking66% · 79/120
Prefer video for follow-ups and minor issues58% · 70/120
Want reminders and records in the same app74% · 89/120
Sample
120

survey respondents · ages 18–55

Design implications

Reported interest in reviews and price transparency informed a doctor card that brings experience, rating and price together. A statistically significant increase in booking continuation is not established by the survey figures shown here.

Empathy map
Mapped forSophie Lou, 34 · marketing manager who postpones minor health issues
Says
  • "I don't know which specialist I need."
  • "Is this doctor actually good?"
  • "I just want a slot that fits my calendar."
Thinks
  • Booking will take forever, I'll do it later
  • Reviews from real patients would settle it
  • Can I just do this by video?
Does
  • Searches symptoms before searching doctors
  • Compares two or three profiles
  • Books during a work break, on her phone
Feels
  • Uncertain when choosing
  • Reassured by verified reviews
  • Relieved when confirmation is instant
Pain points
✕

Long, complicated appointment booking flow

✕

Lack of trust in the doctor information shown

✕

Limited payment options

✕

Connectivity issues in online consultations

User persona
Sophie Lou
Sophie Lou
Age34JobMarketing ManagerLocationLondon, UK

Sophie is a busy professional who spends most of her day in meetings and managing projects. She often postpones minor health issues until they become serious. After the pandemic she discovered online healthcare and now prefers digital solutions that save time.

Personality
  • Values time management
  • Tech-savvy, mobile-first
  • Relies on data and reviews
  • Prefers practical, simple solutions
Goals
  • Reach the right doctor as quickly as possible
  • Balance health appointments with a work schedule
  • Access trustworthy information and manage history in one place
Pain points
  • Long and complicated booking flows
  • Lack of detailed doctor information
  • Limited payment flexibility
  • Technical issues during online consultations
Motivations
  • Save time
  • Transparency and trust
  • Access healthcare anytime, anywhere
User journey
Stage 01Search
Find care
Stage 02Choose
Doctor profile
Stage 03Book
Time & details
Stage 04Confirm
Pay & confirm
Stage 05Visit
Video consultation
ActionsTypes a symptom, browses specialties, filters by video and todayReads rating, experience, patient quotes, next available slotsPicks a slot, adds reason and documentsReviews fee, pays with saved cardJoins the call from the reminder notification
Thoughts"General practitioner — okay, that's where I start.""8 years, 4.9, real quotes. Good enough.""10:30 fits between meetings.""$35, no hidden fees.""That was easier than calling."
EmotionUnsureReassuredIn controlConfidentRelieved
OpportunityExplain specialties in plain wordsCredibility block above the foldCalendar + slots on one screenTransparent fee breakdownReminder → one-tap join
High fidelity screens
Aidopolis – Home
Screen 1

Home

Search, specialties, the next visit and nearby doctors in one scroll. Location-based sections give quick access and reduce indecision.

Aidopolis – Doctor profile
Screen 2

Doctor profile

A large photo, rating, experience and patient count, next available slots and a fixed Book CTA — credibility first, action always visible.

Aidopolis – Book appointment
Screen 3

Book appointment

Consultation type, calendar and available times on one screen; the CTA carries the chosen slot so the decision is always visible.

Aidopolis – Video consultation
Screen 4

Video consultation

A full-screen, distraction-free call with a small self-view and the essential controls — the visit itself is part of the product.

Other screens

10 more screens from the final design — tap any to enlarge.

Key takeaways
01

Credibility is the conversion

Doctor credentials, reviews and a short booking path were prioritized to address reported trust and effort concerns.

02

Explain, don't assume

Plain-language specialty cards were designed to help users choose a relevant doctor. Their effect on selection accuracy needs usability testing.

03

The visit is the product

Reminders, the consultation and follow-up were designed as one journey. Repeat use and continuity of care require evaluation beyond the booking prototype.