Selected Works Monster Dashboard  ·  Case study
Analytics Dashboard · 2019-2020

Monster Dashboard

Finding the signal in a tool that was all noise.

ResearchWireframingUX/UI DesignPrototyping
RoleUX/UI Designer
PlatformWeb
Year2019-2020
ToolsMiro, Zeplin, Adobe XD
Monster Dashboard cover
Overview

Monster Dashboard is a comprehensive analytics panel for marketing analysts and business managers. It centralizes financial metrics, product performance, and campaign management into one streamlined interface for data-driven decisions.

The challenge

Analysts and managers juggle fragmented reporting systems and switch between tools, which slows decisions and blocks a holistic view of business performance.

A dashboard's job is to answer questions — not to display everything it knows.
Goals
1

Centralize all financial and marketing data in one dashboard

2

Provide real-time insights with intuitive visualizations

3

Reduce reporting time and improve decision-making

4

Give analysts drill-down access to detailed data

Target audience
Primary

Marketing analysts and business managers monitoring KPIs daily and optimizing campaigns.

Secondary

Senior executives who want a high-level overview of company performance.

Process
01

Discover

Stakeholder interviews, user research, and an audit of the current experience to understand the real problem.

02

Define

Synthesizing findings into clear problems, user goals, flows, and the information architecture.

03

Design

Wireframes to high-fidelity UI, built on a component system and refined through iteration.

04

Deliver

Prototyping, usability testing, and a documented hand-off engineering can build from confidently.

Key screens
Monster Dashboard – KPIs & Graphs
Screen 1

KPIs & Graphs

Four KPIs (Income, Expenses, Profit, Orders) sit up top for instant visibility, with income/expense and sales-channel graphs below for pattern recognition.

Monster Dashboard – Products, Traffic & Campaigns
Screen 2

Products, Traffic & Campaigns

Top products, traffic sources, and geographic sales distribution clarify performance drivers, with campaign management built right in.

Reflection

Designing strong defaults beat designing for endless customization — most people just want the right view to already be there.

Next project

EduSphere