A full redesign to earn the trust of an international audience.
Turkeyana Clinic serves patients from around the world. Its site looked dated and didn't turn international visitors into booked consultations.
The old site undersold the clinic's quality and made the consultation request hard to find, especially for non-Turkish-speaking visitors.
For a medical decision made from another country, trust is the entire interface.
Modernize the visual identity
Clarify the consultation funnel
Build a responsive, multilingual-ready system
Visitors wants detailed procedure information.
Visitors need a brief, actionable consultation to help them decide.
Mobile was the primary device for first contact.
Stakeholder interviews, user research, and an audit of the current experience to understand the real problem.
Synthesizing findings into clear problems, user goals, flows, and the information architecture.
Wireframes to high-fidelity UI, built on a component system and refined through iteration.
Prototyping, usability testing, and a documented hand-off engineering can build from confidently.
5 screens from the final design — tap any to enlarge.
Leading with credibility — real results, clear process, modern visuals — moved the needle far more than aggressive calls to action.
