One calm home for fitness, nutrition, and everyday wellness.
Vita is an AI-powered wellness app that helps users adopt healthier lifestyles. By combining fitness tracking, nutrition insights, and personalized recommendations, it creates a holistic ecosystem for health improvement.
Many people struggle to keep a consistent healthy routine. Existing apps split fitness, nutrition, and mental wellness across separate platforms, making sustainable habits hard to build.
Wellness sticks when everything that matters lives in one calm place.
Unify fitness, nutrition, and wellness in one platform
Provide personalized AI recommendations from user input and activity
Encourage long-term engagement through gamification and tracking
Build a simple, motivating, and accessible experience
Individuals aged 18–50 balancing a healthy lifestyle with school or work.
Regular exercisers, nutrition-focused users, and wellness-trend followers.
Method 20 user interviews
| MyFitnessPal | Fitbit | Vita | |
|---|---|---|---|
| Fitness tracking | ✓ | ✓ | ✓ |
| AI recommendations | ✗ | ✗ | ✓ |
| Content & community | Limited | Limited | ✓ |
| UI/UX simplicity | Crowded | Functional | Clean & modern |
Fragmented apps for fitness and nutrition
Lack of personalization in existing platforms
Low motivation and habit drop-off after initial use
Difficulty tracking holistic health progress
Emily is a young professional who tries to stay active while managing a demanding work schedule. She struggles with consistency in fitness and nutrition, having tried multiple apps without finding a unified solution. She wants one platform to track wellness holistically.
Stakeholder interviews, user research, and an audit of the current experience to understand the real problem.
Synthesizing findings into clear problems, user goals, flows, and the information architecture.
Wireframes to high-fidelity UI, built on a component system and refined through iteration.
Prototyping, usability testing, and a documented hand-off engineering can build from confidently.
The daily hub: a personalized health score, a daily-goals card with progress, real-time AI suggestions, and hydration, nutrition, and sleep summaries.
A conversational interface with quick actions like Relax me, Quick workout, and Sleep tips. It responds empathetically with practical recommendations.
Long-term progress at a glance — completion rate, goal frequency, and health-score trends — with tabs for exercise, mind, nutrition, hydration, and sleep.
14 screens from the final design — tap any to enlarge.
Designing for reassurance first — then depth — turned a clinical-feeling app into something people genuinely returned to.
